Monday, 30 April 2012

Buy it, Fight it, Wear your Support for Breakthrough Breast Cancer

This is the 16th year of Fashion Targets Breast Cancer. This year’s posters are again a rallying call to women everywhere to help in the fight against breast cancer.

Did you know:
- FTBC was set up in 1994 by Ralph Lauren, who united the fashion industry to raise awareness and funds for the cause after losing a close friend to the disease.
- One in eight women in the UK will be diagnosed with the disease during their lifetime and Breakthrough’s work in finding the causes, improving health services and finding new and better treatments through research, remains more vital than ever.
- The following amazing women have all fronted the campaign: Naomi Campbell, Claudia Schiffer, Jerry Hall, Kate Moss, Elle Macpherson, Twiggy & Kylie Minogue.
- The cream of British high street retailers including M&S, River Island, Topshop, Warehouse, Coast, My Wardrobe, Laura Ashley, Debenhams sell bespoke FTBC merchandise throughout the Spring, with a minimum 30% of the sale price being donated to Breakthrough Breast Cancer.
- So far FTBC items have raised more than £12 million for breakthrough breast cancer cause!

The 2012 Fashions
This year there are three beautiful British themes;

Rainbow Fields - Festival Fever,

Royal Affair - Royal Tea Party

and my favourite
Postcard Promenade - Seaside.

What are you waiting for, go and buy your favourite items knowing you're donating money to research into breast cancer. It's a win-win.

1 comment:

Kate On Thin Ice said...

Thanks so much for helping spread the word on this one.